Dr. Pin Luarn currently serves as a Professor at the School of Management, National Taiwan University of Science and Technology. He was the Dean of the School of Management from 2016 to 2019. Prior to this, he held the position of Director of the EMBA Program from 2009 to 2016 and was the Dean of the Student Affairs Office from 2007 to 2009. His academic works have been published in various scholarly journals, including "Computers in Human Behavior," "Internet Research," "Computers & Operations Research," "Information Systems Journal," and "The Journal of Academic Librarianship."
The E-commerce Lab (eCooLab) of Taiwan Tech was established by Dr. Pin Luarn, a professor of the Department of Business Administration in the School of Management, since 1997.
Previous research projects not only implemented the planned research schedule and itinerary through the research team but also trained numerous Ph.D. and master's students via research primarily focused on e-commerce and social media. In the future, it is also planned to further develop the research team, with the hope of nurturing more research talents. The establishment of the research team over the past five years is listed in the table below.
- Project Name (Project Number): What Defines a Highly Popular Post? Constructing an Algorithmic Model for Measuring the Popularity Level of Facebook Fan Page Posts (MOST 106-2410-H-011-007), Total Funding: 657,000, Research Team: Assistant Professor Hong-Wen Lin, Research Assistants: Ph.D. student Ya-Ching Chan, Undergraduate student Shu-Ping Chan
- Project Name (Project Number): Exploration of Potential User Needs and Innovative Business Models for IoT Smart Devices (MOST 105-2410-H-011-007), Total Funding: 550,000, Research Team: Assistant Professor Hong-Wen Lin, Research Assistant: Ph.D. student Ya-Ching Chan
- Project Name (Project Number): Developing a Community Website Recommendation Mechanism Using Facebook Fan Page Content (MOST 104-2410-H-011-015), Total Funding: 601,000, Research Team: Assistant Professor Yi-Ren Chen, Research Assistants: Ph.D. student Ya-Ching Chan, Master's students Ya-Chuan Yang, Yu-Shan Wang
- Project Name (Project Number): The Influence of Interpersonal Relationship Development Stages on Facebook Interaction Behavior (MOST 103-2410-H-011-007), Total Funding: 458,000, Research Team: Assistant Professor Yi-Ren Chen, Research Assistants: Ph.D. students Hong-Wen Lin, Yu-Ping Chiu
- Project Name (Project Number): Research on Factors Affecting the Effectiveness of Mobile Marketing - A Study Using Mobile Ad Games (NSC 102-2410-H-011-012), Total Funding: 423,000, Research Team: Assistant Professor Yi-Ren Chen, Research Assistant: Ph.D. student Ai-Yun Hsieh
- Project Name (Project Number): Research on the Cohesiveness of Social Networks, the Strength of Links, and the Effectiveness of Information Transmission (NSC 101-2410-H-011-002), Total Funding: 423,000, Research Team: Assistant Professor Yi-Ren Chen, Research Assistants: Ph.D. student Yu-Ping Chiu, Master's student Yue-Hsuan Lee
- Digital Advertising
- E-commerce
- Social Media Marketing
- Generative AI
- 2023, WORLD’S TOP 2% SCIENTISTS, Stanford University
- 2023 Teaching Excellence Award, National Taiwan University of Science and Technology
- 2022 Teaching Excellence Award, National Taiwan University of Science and Technology
- Dr. Luarn was also awarded the "Highly Commended Paper Award of 2015" by Emerald for his article "Key Variables to Predict Tie Strength on Social Network Sites," published in "Internet Research," co-authored with researcher Yu-Ping Chiu.
- Professor Luarn received the "Highly Commended Paper Award of 2014" from Emerald for his article titled "Speech or Silence: The Effect of User Anonymity and Member Familiarity on the Willingness to Express Opinions in Virtual Communities," published in the "Online Information Review," and co-authored with researcher Ai-Yun Hsieh.
- 2029 Teaching Excellence Award, National Taiwan University of Science and Technology
Dr. Pin Luarn earned his Bachelor's degree in Industrial Engineering from Tunghai University in Taiwan and went on to receive his Master and Ph.D. in Industrial Engineering from the University of Wisconsin-Madison in the United States.