Yen-Chen Yen is an assistant professor in the Department of Business Administration of National Taipei University of Business, Taiwan. She received her Ph.D degree in Graduate Institute of Information and Computer Education from National Taiwan Normal University. With a strong passion for innovation in education, Dr. Yen focuses her research on game-based learning and the use of gamification in business education, particularly in areas such as brand management, omnichannel management, and marketing. Her work aims to bridge the gap between traditional educational models and the dynamic demands of the modern business world by leveraging interactive and experiential learning methods to foster deeper student engagement and real-world application.

The Innovative Learning and Gamification Lab (ILGL) is dedicated to advancing the frontiers of business education through the integration of game-based learning and gamification strategies. We explore how these innovative approaches can transform traditional learning models, particularly in fields like brand management, omnichannel management, and marketing. By fostering a dynamic, interactive learning environment, ILGL empowers students and professionals to acquire practical business skills in a fun, engaging, and effective way. Our mission is to design and research cutting-edge tools and strategies that enhance educational experiences while addressing real-world business challenges.